The Guide to Social Employer Branding

The Guide to Social Employer Branding How do employers know what social media updates they should be doing? How can they know what their audience thinks of these updates? What are the best-in-class employer brands doing on social? To get some answers, I’ve spoken to everyone’s favourite Canadian in Sydney;  David Brudenell, Chief Digital Officer of  Universum. Listen to the interview below, keep reading for a summary of our conversation and be sure to subscribe to the Employer Branding Podcast. What social platforms perform best for employer branding? At Universum we use all these platforms when we’re doing activation but I like to simplify them down into really if we made the employer brand an individual. So if they were just another human out there playing around on social media. It’s for me, Facebook is who we are as an employer brand, LinkedIn is what we do, Twitter is what we say and Instagram is what we want other people to believe we look like and how trendy we are. Weibo, and some of the other country specific platforms, would follow those same areas. But I think from an employer branding perspective Facebook is still the 800 pound gorilla out there. An amazing stat that came through from Nielsen just earlier this year is that, with Facebook’s acquisitions over the past 24 months, one in three minutes spent on a mobile phone is spent on a Facebook property. So that’s Facebook, Messenger, Instagram, and Whatsapp, which they purchased for $16 billion last year. So one in three minutes on a mobile phone really makes those purchases by Facebook seem like quite a deal that Mr. Zuckerberg bought. For LinkedIn, really for employer brands, this is about showcasing your business. When we look at things from Universum, we apply our learning and our activation down this, what we call the talent funnel. And really what we believe at Universum is LinkedIn is very much for the initial education, kind of the corporate education of the company that I’m considering working for and as talent goes through the journey, their knowledge journey and goes through the acquisition funnel, we’re seeing LinkedIn as becoming increasingly a place to go to apply for jobs. So LinkedIn is making very, very good strides in competing with  Indeed,  Monster and some of the mega job boards out there. And I think that’s just because the offer a more robust content play than simply a job post on a job board. With Instagram they opened up their advertising engine in the summer of last year, and what’s really interesting about Instagram is that it’s about curation, less is more and really about showcasing the visual aspects of the employer brands. So we’re seeing with our customers, and we see through some of the measurement, that we have really amazing results with Instagram. It’s really cutting through some of the broadcast social media hang-ups that Facebook and LinkedIn have because Instagram is quite interesting. It’s not broadcast social media, like I said, like Facebook or LinkedIn but it’s not narrowcast like Snapchat and, I would argue, some of the messaging services out there. So it’s a really interesting one to watch. What is the intention gap? This is a Universum coined term, I think, in this report. And whats really interesting thats coming out of this, and why we created this concept of the intention gap, is that when we started to look at social media content and lots and lots of it. In actuality we looked at over one million social media posts from thousands of employers. We saw that theres this big gap between what an employer brand thinks theyre communicating, with what talent actually thinks that they are talking about. And were seeing this gap increasing over time. Social media is not about a one hit wonder. Its not where big Super Bowl style campaigns win. Its about small, snackable and continuous content. So to win on social media its not about one post, its about the 100 or 200 posts that you are putting out across the year and hoping that youre curating one, the right talent who are looking at it and theyre looking at it and engaging with it on a fairly regular basis. So I think thats where, and theres a lot of grey  in social media, its very noisy and what were seeing at Universum over the past 10 years or so is further fragmentation of the reason why talent choose to be a part of the employer. You know, we didnt always have 40 attributes that we use to measure. There were fewer when we first started and new things like work/life balance didnt exist seven or eight years ago as something that is important to talent but as our research says, over the past couple of years it is, if not the, it is one of the most important attributes for talen t when choosing an employer. Great brands outpace good brands on social media please elaborate? To win on social media it’s all about continuity and it’s about being there, being present on a regular basis and building on the back of the content that you released yesterday or the day before. Now what’s happening, if we take a step back and we look at these social media platforms, their main function for users is to provide relevant content to us. Because, if you went into your Facebook feed today and the first 200 posts were ads, you probably wouldn’t stick around in Facebook very long. So it’s in Facebook’s best intentions to be able to give you the most relevant content. Facebook’s a true network. They have their social graph so there are people who look like you and Facebook is going to use your data, and everyone else’s, all one billion daily users in Facebook, to be able to fine tune that algorithm. And secondly, is that those employer brands who are active on social media platforms, and I gave that example of Facebook before but it’s applicable to all social media platforms, they all have algorithms and they’re all trying to get relevant content to their users. Is that those employers who are active and they realise that social media is not something you can just chuck an intern at and to post about random stuff, that there is a sophistication that goes behind it, they start to look at the economics of it. What employer brands were social top performers last year? The regular players are up there. Probably the company who works well across the most, was the most consistent across channels, we’re seeing L’Oreal and  Unilever, who are sitting up there at the top. Some of Unilever’s programs, their future leaders programs they run in multiple countries have been really fantastically executed across social media channels and we can see some in the reports, some amazing results in the case studies that they have graciously allowed us to publish. And also we see the non-traditional social media style employer brands, like  ExxonMobil, really get into social media in a fast and meaningful way and really on a weighted basis they are getting quite fantastic returns. They are being able to get enormous engagement returns and what’s really interesting about ExxonMobil is the participation rate on their posts. They’re getting hundreds of what looks like engineers commenting, participating, asking questions. And then maybe a local call-out would be PWC in Brazil. Brazil, we see as one of the most competitive marketplaces when it comes to social media. There’s a great article I think it was published by Forbes, which said that the Internet was born in Brazil. View this post on Instagram Quer saber algumas dicas para se preparar para o processo seletivo do #NovaGeraçãoPwC? Então, assista ao vídeo da Gabriela Bueno, que começou sua carreira na PwC por meio do programa Nova Geração. Acesse http://goo.gl/pqh9XQ e inscreva-se! A post shared by Nova Geração PwC (@novageracaopwc) on Jan 27, 2016 at 11:53am PST What are the  top data-driven recommendations for employer branding  in 2016? Appreciate the old saying, “horses for courses” and to make sure that the way that talent and to appreciate that the way that talent interact with a platform like LinkedIn, the reasons why they go to LinkedIn are very, very different than the reasons that they would go and participate with an employer brand on Facebook. So it’s not about one piece of content just  cross posted, it’s what we’re seeing is that is the first sign of an early, or entry-level, employer brand on social media. They take one post, usually that content has come from marketing or corporate relations that’s been approved by legal and they can get it up quickly, and what they do is they just post it across all channels. But that just gets lost in the torrent of content. And to quote Facebook is brands and employer brands want to create thumb stoppers. So it’s those pieces of content as you’re whipping through with your thumb on your mobile phone, and let’s not forget the majority of social media content is consumed by mobile, almost than 75%, right? So it’s about creating thumb stoppers. So what we’re seeing is a big change in the traditional, linear process of ideation and content development. So the old way is very linear, right? Have your agency come in and pitch a humongous idea that costs a bundle of money, substantiate that with some user research, spend a bunch of money on design and things like that and then push it out and then repeat. Follow David on Twitter @DavidBrudenell and be sure to subscribe to the Employer Branding Podcast.

Do They Have What it Takes to Be Successful?

Do They Have What it Takes to Be Successful?When someone is looking to hire a person or start a business, they will begin a business resume review. This means that they are going to review the business background of the person or the business entity being hired. The person or business entity that they are hiring needs to be able to prove that they have the experience and skills that are needed for the job requirements.This can be done by reading through a business resume that has been created and checked over for any mistakes. Any mistakes will show that the person or business entity can not handle the job and will need to be dismissed or not hired at all.If they have the right answers and know what they are doing, they will be considered to be the best candidate to be hired. They should have the right answer for each and every question asked and nothing less. They must have the proper skill sets that they are going to need to fill out the application and to be hired.It should also b e a long and thorough review of the person or business that they are getting to hire. It is usually more than just one page but it does take into account the information that is needed for the person or business that they are getting to hire. Some business resumes may only be seven or eight pages. Others can have several hundred pages of information.Most people and businesses that are looking to hire someone need to go through a business resume review to make sure that they are going to get the right person or business that they are hiring. The first page is the business resume cover letter and the rest of the time is filled with information that is needed to be included.If they are getting a new employee or looking to buy a business that already has an existing person or business, they will probably do the right thing and check it over for errors. They will then take that business resume back to the person or business that they are buying the business from. This will give them a ch ance to view the cover letter and determine if it is the right thing to hire or not.The person or business that they are buying the business from should also be checking the business resume for errors. They should make sure that everything looks right and that the person or business that they are buying has all the information that they are looking for. With a business resume review, the person or business that they are buying the business from will be doing the right thing and will end up with the person or business that they want to have.The business resume should be done and reviewed as soon as possible because this is the only way that it will help the person or business that they are looking to hire to get the job or business that they are looking for. This is why most people and businesses that are looking to hire or purchase something will go through a business resume review before they hire anyone.

7 Habits to Adopt Before Your Wedding

7 Habits to Adopt Before Your Wedding You’ve finally written out the save the date cards, have booked your wedding location and honeymoon venues, and have started the countdown to the big event. Before your wedding day arrives, you have time to adopt 7 habits that will boost your well-being and happiness. Be Grateful For What You’ve Got If you don’t already show gratitude on a daily basis, make this your first new habit to adopt. On waking up, give thanks to the Universe for all of the opportunities that the new day will bring. Give thanks for the people in your life, your home, your job, and everything that you love and value. You don’t have to speak the words out loud. Saying them to yourself is perfectly OK. You can also show gratitude by keeping a journal of your thoughts. Get into the habit of noting everything that you’re grateful for at the end of each day. This reflective habit will boost your sense of good fortune and well-being, and will amplify the good things that are coming your way. Practice A Little Self-Loving Planning a wedding can have a detrimental effect on your stress levels and energy. Daily meditation can help you to let go of worries and to become more fully present in the moment. You can get into your meditation zone whenever you need some quality time for yourself. This daily self-love ritual will teach you how to clear your mind and remain calm and centered, no matter what is going on around you. Download a meditation app on your mobile phone and regularly take 10 minutes of time out. You can practice meditation anywhere at anytime and you don’t need anything to do it. If it helps you get into the right mindset, meditate whilst thinking about your perfect wedding day. Treat Your Body Like A Temple It’s natural to want to look fabulous on your wedding day. Cultivating a positive body image starts from within. Making a few lifestyle and dietary changes doesn’t have to be all about sacrifice though. When you view your body like a sacred temple, adopting healthier eating and exercising habits is no longer a chore. Avoid extreme diets that leave you feeling hungry all the time and depleted of energy. Ease up on the carbs and incorporate more protein into your meals. Upping the superfoods intake is also a great idea. Try yogurt and berries for breakfast, legumes like kidney, red or black beans and peas in hearty soups for lunch, and fish and leafy greens or cruciferous veggies for supper. Don’t forget to show your physical body the same amount of self-love and self-care. Invest in quality products for your skin, hair and nails and treat yourself to an indulgent home spa experience every week. Take Up Some Healthy Habits To support your positive mindset, take up some new healthy habits.  Ensure that your skin is clear and blemish free for your wedding day, by taking a break from wearing makeup every day. Cleanse and exfoliate, and let your skin breathe. Moisturize well to keep it your skin soft, supple and hydrated. Drinking more water not only improves the appearance and feel of your skin, it also fills you up so that you’re less hungry. This new habit can help you moderate your habitual snacking, and help you to tone your body. Improve your posture and flexibility by working on your core strength with yoga. Tweaking your posture will enhance how gorgeous you look in your wedding dress. Surround Yourself With Positivity As you work your way through your wedding checklist, and get closer to your wedding day, your stress levels are likely to elevate. Maintaining a positive outlook will keep you feeling happy, regardless of little hiccups you may have to deal with. Switch off from negativity by surrounding yourself with upbeat people who know how to see the positive in every situation. Indulge in quality downtime with your best friends for company. Watch feelgood movies, have plenty of hugs, practice your dance moves, and do whatever puts a big smile on your face. Get Plenty Of Sleep Give your mind, body and spirit the rest that they deserve and need by getting plenty of sleep. Before you go to bed, practice stretching, or do a few yoga poses to de-stress. The routine of getting up and going to bed at the same time every day will help you sleep better and also improve your cognitive performance. For a healthy and energized body, aim for 7-9 hours of sleep every day. You’ll wake up feeling happy and raring to go! Celebrate Your Amazingness As you prepare for married life, it’s worth taking the time to embrace your perceived flaws and to celebrate your sheer perfection. You’re getting married! So it’s obvious that your intended already knows how fabulous you are. Reminding yourself from time to time is a good idea. Learn to see yourself as far more than the reflection in the mirror. When you love and accept yourself, you attract others who see your value and worth too. Celebrate who you are, and be the best you can be. By adopting new habits the journey from engagement to wedding planning, to walking down the aisle on your wedding day, will be stress-free, enjoyable and ecstatically happy. Post the save the date cards, tick off the next completed chore on your wedding checklist, maintain your new habits, and get ready for your big day!

Book Review Networking Secrets From Never Eat Alone

Book Review Networking Secrets From Never Eat Alone As I am flying back to Minnesota to re-connect with old friends at my 10 year high school reunion, I am reading Never Eat Alone: And Other Secrets to Success, One Relationship at a Time. This book is about networking and building your connections because you never know who  may help you in the future. I enjoyed  reading  about  the authors  determination to build relationships and meet  interesting people. Here is my book review and takeaways from this pivotable career book (which is also on my most recommended book list too). Book Review: The Top 3 Networking Secrets  From Never Eat Alone 1. Think about how you can help others. I really liked how the author  focuses on helping  others in relationships,  instead of just thinking about what the other  person can do for him.   He stresses that there is no point keeping track of favors done or owed because if you are generous, rewards will follow. 2. Reach out to create your lifes path. This one quote in the book really stood out to me: “Over time, I came to see reaching out to people as a way to make a difference in people’s lives as well as a way to explore and learn and enrich my own; it became the conscious construction of my life’s path.” I have to admit, I eat alone a lot. Hey, I am an introvert  and I am not big on  starting conversations with  people I don’t know. But, at this time in my life, I know that the relationships I build now will influence my future. The only way to truly reach the goals I have set this year and the difference I want to make in the world is by reaching out and connecting. [RELATED: The Top 10 Networking and Informational Interview Questions Answered] 3. Create a contact list Another action I took from this book is to create a contact list.  I rely on my phone, email, Facebook or Linkedin but I don’t have one place that holds everyone’s contact  information. Keith Ferrazzi recommends creating sheets by region and not just listing people you know, but also including people who you would like to meet in the future. He prints out  his lists and carries them with him so that he can drop in for a visit if he is in town. He has lists organized by geographical region, industry, activities, interests or how he knows them. He also adds “aspirational contacts” who are people who may have nothing to do with your business but  would be very interesting to meet. As I head back for my high school reunion, I am going to try to make a genuine connection with these people that I grew up with. No matter what, we all shared something that people we meet today will never be able to share with us. We  went through our childhood and teenage years togetherthe good, the bad and the ugly. After reading this book review, who do you need to reach out to on your path to your dreams and goals?

Do We Need to Add a Do We Need to Add Full Stop When Writing Resume Points?

Do We Need to Add a Do We Need to Add Full Stop When Writing Resume Points?One of the biggest problems with a lot of resumes is that they contain too many mistakes in spelling and grammar. If you were to take a second look at some of these resumes, you'll see that many of them are incredibly sloppy. This leads to several reasons why you should add a do we need to add a full stop when writing resume points?If you're thinking that you need to add a do we need to add a full stop when writing resume points, you're right. That's a mistake. We're talking about getting a great job when you're looking for a job that pays a great salary and has excellent benefits.When you're creating your resume or writing resume points, you want to make sure that you're doing everything correctly. That means avoiding mistakes in grammar and spelling. Don't worry about using specific or abbreviated words. Doing so can cause a great deal of confusion with potential employers.Another mistake that people often m ake is adding unnecessary punctuation and sentence structure. You don't want to look like a dictionary when you're looking for a job. Keep your resume as simple as possible.Why do we need to add a do we need to add a full stop when writing resume points? If you didn't know any better, you might think that the point was to get people to read the whole resume instead of just the first paragraph. That's not what you're trying to accomplish.It's a good idea to follow a formal format when you're writing resume points. That's something that potential employers will look for when reviewing your resume. If you use too many exclamation points and other symbols, they may not be able to tell what you're trying to convey.That's why you want to avoid making the mistakes that I just mentioned. They can certainly cause some confusion. You also want to keep it as brief as possible. There are several different formats that you can use when writing resume points.If you need help figuring out which fo rmat you should use, there are several resources available online that can help you make an easy decision. You don't want to spend too much time on formatting your resume. The easiest way to find that information is to find a job site that provides easy to understand formats.

4 Engineering Careers You Might Not Know About - CareerAlley

4 Engineering Careers You Might Not Know About - CareerAlley We may receive compensation when you click on links to products from our partners. Engineering is a very wide field. There are numerous areas where one can specialize in. This translates to a vast array or job opportunities. Many people only know of a few engineering fields and careers, namely electrical, civil, and mechanical engineering. What they do not know is that there are numerous other careers that are affiliated, such as the following noteworthy unusual career opportunities. Ethical Computer Hackers Most people associate hackers with sabotage and theft of sensitive information. However, hacking can also be used constructively. Software engineers can get jobs as certified ethical hackers. This is a job description that raises many eyebrows, but in real sense is very vital to the survival of every computer system and software. Ethical hackers are usually employed by organizations to try and penetrate computer systems and networks, the same way a typical hacker would. This way any security vulnerabilities are identified and fixed. In order to become a certified hacker, one has to take an exam after self-study or after attending training at an Accredited Training Center. Book Corner [easyazon_link asin=0071836489 locale=US new_window=default nofollow=default tag=caree07-20 add_to_cart=default cloaking=default localization=default popups=default]CEH Certified Ethical Hacker All-in-One Exam Guide, Second Edition[/easyazon_link] Game programming Software engineers can also become game programmers. This might not sound like a lucrative trade, but in actual fact it is. Game programming is an intricate form of software development that requires unparalleled skill and experience. This is because it involves simulation, code generation and high-end interfacing. Game programmers are well paid. However, they have to dedicate most of their time to generating code. Apart from creating the games, they also troubleshoot them and make any necessary corrections. It is an exciting as well as a rewarding career. Book Corner [easyazon_link asin=1133776574 locale=US new_window=default nofollow=default tag=caree07-20 add_to_cart=default cloaking=default localization=default popups=default]Game Coding Complete, Fourth Edition[/easyazon_link] Agricultural engineer Agricultural engineering is a unique field that involves coming up with different modes of activities and processes to help improve agriculture. It combines other disciplines, such as plant biology, animal biology, civil, mechanical, chemical and electrical engineering. It might not be as lucrative as other engineering careers, but with the necessary experience it can provide a decent income. Agricultural engineers perform many tasks. Some of them include planning, supervising and managing irrigation, flood, drainage and water control systems, building dairy effluent schemes, agricultural product processing, environmental impact assessment and interpretation of research results among many others. Most of the agricultural engineers are employed by government agencies to work in academia. Others are consultants for private firms, agricultural machine manufacturers and produce processing companies. Book Corner [easyazon_link asin=B00GHM3JDK locale=US new_window=default nofollow=default tag=caree07-20 add_to_cart=default cloaking=default localization=default popups=default]Basics of Agriculture for Engineers[/easyazon_link] Petroleum engineer A petroleum engineer carries a lot of responsibilities. The greatest of them all is discovering the location of oil reserves and determining the position of oil rigs and wells. He or she should be competent and have enough experience in the field in order to work efficiently. Another responsibility is strategizing safe methods for extraction of petroleum and refining the crude oil into its constituents. Maintenance of oil wells and rigs is also done by a petroleum engineer. However, in the case of offshore wells, he or she is required to work in conjunction with deep sea divers and diving technicians. It is a well-paying job and considerable experience is required. There are many other engineering career opportunities that many people do not know about. This might be due to their scarcity or because most people do not interact frequently with professionals in those careers. Whichever case, they remain anonymous. Book Corner [easyazon_link asin=B00M82Y98M locale=US new_window=default nofollow=default tag=caree07-20 add_to_cart=default cloaking=default localization=default popups=default]How to Become a Petroleum Engineer[/easyazon_link] To find out more about these careers, one should check out other fields. This is because engineering is very wide and applies to many other professions. Moreover, due to the introduction of technology in many industries, there is the need for engineers everywhere. They offer support and guidance when it comes to the operation and management of the systems that are in place. Additional Resources Top 6 Questions Asked for Embedded Engineers During an Interview Author Bio William Stevens is a writer who creates informative articles in relation to technology. We are always eager to hear from our readers. Please feel free to contact us if you have any questions or suggestions regarding CareerAlley content. Good luck in your search,Joey Google+ what where job title, keywords or company city, state or zip jobs by

Workplace Wellness Tips for the New Year - Sterling Career Concepts

Workplace Wellness Tips for the New Year Workplace Wellness Tips for the New Year Maintaining a healthy work-life balance can be difficult at times. When you have multiple responsibilities to focus  on throughout the day, your workplace wellness routine tends to fall to the wayside. However, being aware of and maintaining your well being throughout your busy workday can promote productivity, motivation, and high energy levels. Workplace Wellness Tip #1: Practice Office Ergonomics You spend the majority of the week in your office and at your desk, so the way your desk is arranged can have a huge impact on your well being. Start by simply making sure you have an ergonomic desk chair that supports your back and prevents slouching. Next, align your eyes with your monitor so you’re not straining your neck by looking up or down. Additionally, you could consider investing in blue light glasses    to limit the amount of blue light exposure you get from your digital screens and make sure your desk is set up in an efficient way so the items you use most are accessible to you. By practicing these few steps daily, you’re already correcting your posture, eyesight and efficiency, which makes you more engaged, comfortable and productive in the long run. Workplace Wellness Tip #2:  Move Around Desk jobs can hinder your wellness over time because they can lead to sedentary lifestyles. A sedentary lifestyle involves limited movement or physical activity during the day and leads to weight gain, high blood pressure, high cholesterol and heart disease, to name a few. You can avoid falling victim to the health risks associated with sedentary lifestyles by moving around a little more throughout your workday. Start by taking the stairs instead of the elevator, going for a walk at lunch and stretching or exercising at your desk. You should also consider heading to the gym before or after work as it’s suggested by the Mayo Clinic that you get at least 150 minutes of moderate aerobic activity or 75 minutes of intense aerobic activity a week. By implementing more movement into your daily routine, you can lose weight and avoid disease, which can make you more energized and positive. Workplace Wellness Tip #3: Keep Your Workspace Clean Take the last five minutes of each day to straighten up and disinfect your desk. You spend a lot of your time at your desk so its organization and hygiene are important to your productivity. Employees typically don’t think about how much bacteria the items on their desks can carry, especially after cold and flu season when some of their coworkers may have been sick, which is why it’s important to be hygienic and maintain your workstation at all times. By implementing a few new tasks such as these into your everyday routine, you can improve your overall well being while at work. It may take some time to figure out your new routine but, once you do, you will feel more balanced and motivated in and outside of the office.